The Buyers Approach:
The Best Client Acquisition Strategy!
Selling is not required!
The Buyer’s Approach is a client acquisition strategy that positions you as a purchaser of potential clients’ products rather than a seller.
This technique involves making specific inquiries about the prospective client’s products, suggesting an intent to purchase, which often results in a warmer reception and VIP treatment of messages.
By assuming the role of a buyer, you effectively eliminate objections and foster positive interactions. The process starts with a detailed product inquiry, followed by awaiting a swift response and outlining the next steps.
This approach aims to achieve a 50% response rate, ensuring that at least one in every two clients will engage. Importantly, there is no financial obligation on the part of the enquirer; the role is to introduce the prospective client to Countertrade, which will handle the transaction’s conclusion.
You can employ the Buyer’s Approach to attract and recruit clients into your Countertrade business. This technique involves engaging potential clients with the intention of purchasing, not selling.
- Buyer Status: You will be presumed to be a buyer, often resulting in a warmer reception.
- VIP Treatment of Your Messages: Your inquiries will be considered very important, amplifying the impact of your communications.
- High Response Rate: Expect a guaranteed and timely response from the sales or business development team.
- No Objections: Encounter virtually zero objections in your communications. Your questions are more likely to receive positive responses.
- Product Inquiry or Purchase Request: Begin with a specific inquiry about the prospective client’s products. A generic inquiry may be dismissed; specificity suggests seriousness and intent to purchase.For example, you might say, “We’re interested in purchasing $75 million worth of your fabricated steel products. Could we discuss the terms?”
- Prospect Response: Await a swift reply, ensuring your request is directed to the relevant team.
- Follow-Up Response: Outline the subsequent steps for the prospect to proceed with your purchase.
- Target a 50% response rate by reaching the right audience.
- Expect that at least one in every two clients will engage with your proposal.
Client Acquisition System: Utilize our structured system for licensees and partners to facilitate the purchasing process.
The steps a prospect must follow for you to purchase their products are outlined in the CLIENT ACQUISITION SYSTEM designed for our licensees and partners.
It’s crucial to clarify that when you reach out to prospects as a potential buyer of their products, you’re not required to personally fund any purchases. Your role as a prospective buyer simply introduces you, without any obligation to finance transactions. Declaring your intent as a buyer doesn’t commit you to financially acquiring products. Once you provide the details of the prospective client to Countertrade, they will step in at the transaction’s conclusion to connect the client with authentic buyers, aligning with the assurances made in your initial purchase order, inquiry, or request.