Transforming an Irish Food Processing Company: Cutting Operating Costs by 50% and Boosting Sales by 300% through Countertrade

Here's What We Do Better

Background
Our client, an Ireland-based food processing company, specializes in producing high-quality, organic food products catering to health-conscious consumers in the European market. The company faced several challenges, including rising operating costs, limited market reach, and intense competition from larger multinational brands.
Problem
The client struggled with escalating production and operating costs, primarily due to the expensive raw materials and limited access to cost-effective suppliers. These challenges hindered their profitability and global expansion, limiting their ability to compete with larger brands in the industry.
COUNTERTRADE SOLUTIONS
SOLUTION 
As countertrade experts and consultants, we identified and implemented several countertrade mechanisms to help the client reduce their operating costs and expand their market reach. These mechanisms included:
Solution #1
Counter-Purchase: We assisted the client in establishing counterpurchase agreements with suppliers in multiple countries, enabling them to source high-quality, cost-effective raw materials in exchange for their processed food products.
Solution #2
Offsets (Direct and Indirect): We facilitated offset agreements with suppliers in various countries, leading to investments in the client’s production facilities and R&D, ultimately reducing production costs by up to 30%.
Solution #3
Joint Ventures (JVs): We identified and negotiated joint venture opportunities with reputable food processing companies in different countries, allowing our client to share production facilities and expertise, thus lowering operating costs and expanding their global presence.
Solution #4
Framework Agreements: We established long-term agreements with suppliers and distributors across multiple countries, providing our client with a stable and cost-effective supply chain.
Implementation
Our team worked closely with the client to implement the identified countertrade mechanisms. We conducted extensive market research and supplier evaluations to identify suitable partners for the counterpurchase and offset agreements. We negotiated the terms of the agreements and oversaw their implementation, ensuring smooth collaboration between the client and their new partners.
We also guided the client in establishing joint ventures and framework agreements, providing them with strategic advice and support throughout the process.
Result
RESULT
By implementing multiple countertrade mechanisms, we achieved the following results for the client:
  1. Reduced production and operating costs by 50%, allowing the client to offer their products at competitive prices in the market.
  2. Expanded the client’s market reach to over 20 additional countries within six months, resulting in a 300% increase in sales revenue.
  3. Enabled access to new technologies and production techniques, improving product quality and further enhancing the company’s competitive advantage.
  4. Established a stable and cost-effective supply chain, reducing risks associated with fluctuating raw material prices and supply disruptions.
CONCLUSION
Through the strategic implementation of countertrade mechanisms, we successfully transformed the struggling Irish food processing company into a highly profitable and competitive enterprise. The client now enjoys reduced operating costs, improved product quality, and an expanded global presence, enabling them to outperform their competitors and achieve sustainable growth.
What YOU CAN DO TO
ACHIEVE SIMILAR RESULTS
Companies facing similar challenges to our client can adopt the following strategies to achieve similar results:
  1. Explore countertrade mechanisms as a solution to high operating costs, limited market access, and intense competition.
  2. Identify potential suppliers and partners in target markets through extensive research and evaluation.
  3. Negotiate terms that provide cost savings, investment opportunities, and new market access.
  4. Establish joint ventures and framework agreements with reputable companies to share resources, technology, and expertise.
  5. Continuously monitor and adjust countertrade mechanisms to optimize performance and outcomes.
HOW WE CAN HELP YOU
ACHIEVE SIMILAR RESULTS
As countertrade experts and consultants, we can assist your company in achieving similar results by:
  1. Conducting a thorough assessment of your business and identifying specific challenges and opportunities.
  2. Developing a comprehensive countertrade strategy tailored to your needs and objectives.
  3. Facilitating negotiations with potential suppliers and partners and assisting with the implementation of countertrade mechanisms.
  4. Providing ongoing support and guidance to ensure optimal performance and results.
CASE STUDY SUMMARY
Our client, an Ireland-based food processing company, faced challenges with rising operating costs, limited market reach, and intense competition. By leveraging multiple countertrade mechanisms, including counter-purchase, offsets, joint ventures, and framework agreements, we were able to reduce their operating costs by 50% and increase their sales revenue by 300%. We established partnerships with reputable companies in multiple countries, enabling our client to access cost-effective raw materials, share production facilities and expertise, and expand their global presence. Through our expertise and consultation, we transformed the client into a highly profitable and competitive enterprise, providing a blueprint for other companies facing similar challenges.